Branding · Web Design · Photography
Mimo
INDUSTRY: Wellness & Lifestyle
Designed for movement, moments, and everything in between.
We brought Mimo to life from the ground up, creating a wellness mat brand that brings design and everyday movement together. Built around the idea that a yoga mat can be more than just a place to exercise, Mimo celebrates movement, creativity and the little moments in between.
The vision was to create a brand that felt fresh, playful and design-led, moving beyond traditional fitness aesthetics. From the brand strategy and visual identity to website design and photography, every element was thoughtfully developed to create a distinctive brand experience and bring the Mimo collection to life.
At the heart of the brand is a playful visual identity that reimagines the traditional yoga mat. Bold graphic elements, considered typography and a vibrant colour palette create a look that feels contemporary, distinctive and full of personality.
The creative direction highlights the versatility of Mimo mats beyond the yoga practice. Whether it's stretching, working, unwinding or simply taking a moment for yourself, the mats are designed to become part of everyday life. Through considered product photography, we showcased their distinctive designs, soft suede surface and versatility across different settings.
The website extends the brand into the digital space, combining a clean, intuitive layout with a seamless shopping experience. With the products taking centre stage, the online store brings together the collection, brand story and product details in a cohesive and easy-to-navigate experience.
The result is a distinctive brand that makes everyday movement more considered. Beautifully designed, full of personality and made to invite you to the floor.
