Marketing Collateral • Photography

Lutheran Homes Group

INDUSTRY: Aged Care

Refreshing collateral for a trusted brand.

Lutheran Homes Group partnered with MILCO to refresh its marketing collateral aligned with the existing brand identity, creating a cohesive visual direction across recruitment, community and event communications. The objective was to modernise the organisation's materials while maintaining the warmth, trust and professionalism the brand is known for.

The project centred on the design of a new Careers Guide and a redesigned General Information Booklet, establishing a consistent design system across collateral through typography, layouts, illustrations and imagery. The refreshed collateral balances clarity with personality, making complex information more engaging and accessible for prospective employees, residents and families alike.

Alongside the design work, we photographed a new image library that captured the genuine spirit of Lutheran Homes Group. Rather than relying on staged or stock-style imagery, the photography focused on authentic interactions, meaningful relationships and the everyday moments that define quality care. The result is a visual asset library that brings warmth, credibility and consistency to every marketing touchpoint.

The result is a unified suite of marketing collateral that strengthens every touchpoint while working within Lutheran Homes Group's established brand identity, creating a more contemporary brand experience and providing a scalable foundation for future marketing.